Windsor Eats is hoping you’ll 'Burger it Forward' this February
A campaign launched at the outset of February is aiming to relieve growing food insecurity by contributing proceeds from burger purchases at participating restaurants to food banks across the nation.
Only one local restaurant, Windsor Eats, is taking part in the campaign.
The restaurant at 400 Erie St. E. Has developed a new offering, “The Burger Verde,” which will be available only for the month of February.
“The name of it came from the use of our signature green sauce that we put on it that we absolutely loved and have been integrating as much as possible,” said Windsor Eats co-owner, Adriano Ciotoli.
For every featured burger purchase, Canada Beef will donate a meal to Food Banks Canada.
“We look to do some community good by raising funds for the food banks, locally in the communities provincially and right across the country,” said Joyce Parslow of Canada Beef. “We're also using this effort to help support local community restaurants.”
Provincial beef cattle farmer and rancher associations have also joined the campaign, making donations to regional food banks with either ground beef or cash donations.
“Ground beef is so important to them because it’s a really familiar food, people know how to cook it, know how to use it, young people love it. And it fits into so many cross-cultural cuisines too,” said Parslow.
That’s big news for places like the Unemployed Help Centre Food Bank.
“The cost of beef has gone up a lot. So we're always looking for ways to get donations just to meet our our demands,” said Ali Bazzi, of the Unemployed Help Centre Hub of Opportunities.
Bazzi says it’s not just prices that are climbing. The client base is also growing daily, Bazzi said, making it harder to provide nutritional ingredients in their baskets.
“So it's very hard to purchase the extra you know extra product for especially when we're talking about you know, beef and chicken,” he said.
The campaign — featuring 90 restaurants across Canada — runs throughout the month of February. The Burger it Forward website features product details, a map showing participating restaurants and contest details.
“There's a lot of people in need right now, especially with inflation rising as much as it is,” acknowledges Ciotoli.
“We thought this was a great way to be able to help people out and do good, while still giving people amazing food.”
CTVNews.ca Top Stories
BREAKING Federal employees will be required to spend 3 days a week in the office
Starting in September, public servants in the core public administration will be required to work in the office a minimum of three days a week. The Treasury Board Secretariat says executives will need to be in the office four days per week.
Concerns about plexiglass prompt inspections at some Loblaws locations in Ottawa
Inspections are underway at more than one Loblaws location in Ottawa after complaints were filed about tall plexiglass barriers.
OPP officer said 'someone's going to get hurt' before wrong-way Hwy. 401 crash
As multiple Durham police cruisers were chasing a robbery suspect on the wrong side of Highway 401 Monday night, an Ontario Provincial Police officer shared his concerns, telling a dispatcher, "Someone's going to get hurt."
Five human skeletons, missing hands and feet, found outside house of Nazi leader Hermann Göring
Archeologists have unearthed the skeletons of five people, missing their hands and feet, at a former Nazi military base in Poland.
Poilievre returns to House unrepentant for calling Trudeau 'wacko,' Speaker not resigning
An unrepentant Pierre Poilievre returned to the House of Commons on Wednesday to pepper the prime minister about his drug decriminalization policies after being booted the day prior for refusing to take back calling Justin Trudeau 'wacko' over his approach to the issue.
Liberal MP says she's leaving politics over disrespectful dialogue, threats, misogyny
Liberal MP Pam Damoff says she won't run again in the next federal election, saying she has experienced misogyny, disrespectful dialogue in politics and threats to her life.
Toddler of Phoenix first responder dies after bounce house goes airborne
A two-year-old child died after a strong gust of wind sent the bounce house he was in airborne and into a neighbouring lot in central Arizona, the Pinal County Sheriff's Office said.
Canada's most wanted fugitive arrested in P.E.I. in connection with Toronto homicide
A suspect in a fatal shooting in Toronto’s east end last summer has been arrested in Charlottetown, just one week after he topped a list of Canada’s most wanted fugitives.
Plane overshoots runway at airport in St. John's, N.L., no injuries reported
Investigators from the Transportation Safety Board of Canada are headed to St. John's, N.L., after a plane overshot a runway at the city's airport this afternoon.