Smile, Uber might be taking your picture.
Similar to Google's street view, the app-based ride sharing service has mapping cars taking snaps of Windsor streets.
Uber spokesperson Susie Heath tells CTV News that mapping is important to Uber's business plan, as it improves pick-ups and drop-offs and helps calculate estimated times of arrival.
Heath adds they're investing in Windsor as it's becoming a growing market, and "the need for high quality and accurate maps underlying the Uber experience has become even more important."
