'I know what's good for my skin. I'm 10 years old': Sephora kid
Type ‘Sephoria kids’ into the search engine of most social media sites and your will find thousands of posts about a new craze that sees tweens flock to Sephora, sample and purchase expensive skin care products, then post their multi-step daily routine online.
But dermatologists raising the alarm saying retinol, harsh exfoliates, and anti-aging serums are meant for adults.
"What's happening is that they are using products that are breaking down their skin barrier and cause rashes, irritation and acne even when they never had a problem" said dermatologist, Dr. Marnie Nussbaum.
She suggests keeping your routine simple.
"Cleanser, oil free moisturizer, lip balm and SPF. That's all they need."
Some Sephora employees are sharing the knowledge with young shoppers.
"They asked me how old I was,” said one Tween TikToker. “Then she had the nerve to tell me it’s going to break my skin barrier. Like lady, I think I know what's good for my skin. I'm 10 years old."
The #Tweenskincare has been posted on TikTok 49.5 million times, experts say, sparked by social media influencers.
"You have to understand these kids were born in the digital,’ said parenting expert, Win Harwood. “Social media is a big part of their lives and it did even more so during Covid-19.”
The high prices of products are either purchased parents, paid for using gift cards, or gifted as presents.
"$68.00! That's why I'm getting it for Christmas."
CTVNews.ca Top Stories
Western University researchers unlock potential 'cure' for ALS
New research out of London, Ont.'s Western University is shedding light on a potential cure for ALS, in which the targeting of the interaction between two proteins can halt or fully reverse the disease's progression.
Police release 3D images of young child found in an Ontario river two years ago
Police have released a three-dimensional image of a young child whose remains were discovered in the Grand River in Dunnville, Ont. almost two years ago.
B.C. brings in law on name changes on day that child killer's new identity revealed
The BC NDP have tabled legislation aimed at stopping people who have committed certain heinous acts from changing their names.
Kamala Harris drops F-bomb during White House live-stream
U.S. Vice-President Kamala Harris used a profanity on Monday while offering advice to young Asian Americans, Native Hawaiians and Pacific Islanders about how to break through barriers.
B.C. man fighting for refund after finding someone living at Whistler vacation rental
Edwin Mostered spent thousands of dollars booking a vacation home in Whistler, B.C., for a group skiing trip earlier this year – or so he thought.
Avs forward Valeri Nichushkin suspended at least six months
Colorado Avalanche forward Valeri Nichushkin was suspended for at least six months without pay and placed in Stage 3 of the league's player assistance program.
Collapsed Baltimore bridge span comes down with a boom after crews set off chain of explosives
Crews conducted a controlled demolition Monday to break down the largest remaining span of the collapsed Francis Scott Key Bridge in Baltimore.
Security video caught admitted serial killer disposing of bodies in Winnipeg garbage bins
Security video caught admitted serial killer Jeremy Skibicki on multiple late-night outings, disposing of body parts in nearby garbage bins and dumpsters in the middle of the night.
Mortgage companies could intensify the next recession, U.S. officials warn
U.S. officials worry the next recession could be intensified by a cascading series of failures in the mortgage industry caused by crashing home prices, frozen financial markets and soaring delinquencies.