Windsor Eats is hoping you’ll 'Burger it Forward' this February
A campaign launched at the outset of February is aiming to relieve growing food insecurity by contributing proceeds from burger purchases at participating restaurants to food banks across the nation.
Only one local restaurant, Windsor Eats, is taking part in the campaign.
The restaurant at 400 Erie St. E. Has developed a new offering, “The Burger Verde,” which will be available only for the month of February.
“The name of it came from the use of our signature green sauce that we put on it that we absolutely loved and have been integrating as much as possible,” said Windsor Eats co-owner, Adriano Ciotoli.
For every featured burger purchase, Canada Beef will donate a meal to Food Banks Canada.
“We look to do some community good by raising funds for the food banks, locally in the communities provincially and right across the country,” said Joyce Parslow of Canada Beef. “We're also using this effort to help support local community restaurants.”
Provincial beef cattle farmer and rancher associations have also joined the campaign, making donations to regional food banks with either ground beef or cash donations.
“Ground beef is so important to them because it’s a really familiar food, people know how to cook it, know how to use it, young people love it. And it fits into so many cross-cultural cuisines too,” said Parslow.
That’s big news for places like the Unemployed Help Centre Food Bank.
“The cost of beef has gone up a lot. So we're always looking for ways to get donations just to meet our our demands,” said Ali Bazzi, of the Unemployed Help Centre Hub of Opportunities.
Bazzi says it’s not just prices that are climbing. The client base is also growing daily, Bazzi said, making it harder to provide nutritional ingredients in their baskets.
“So it's very hard to purchase the extra you know extra product for especially when we're talking about you know, beef and chicken,” he said.
The campaign — featuring 90 restaurants across Canada — runs throughout the month of February. The Burger it Forward website features product details, a map showing participating restaurants and contest details.
“There's a lot of people in need right now, especially with inflation rising as much as it is,” acknowledges Ciotoli.
“We thought this was a great way to be able to help people out and do good, while still giving people amazing food.”
CTVNews.ca Top Stories
Work stoppage possible as WestJet issues lockout notice to maintenance engineers' union
A lockout notice issued by WestJet to a union representing aircraft maintenance engineers could result in a work stoppage next week.
'I just can't believe that it took so long': Body found in wreckage 3 months after deadly fire
A man accused of arson in a January Old Strathcona apartment fire is expected to be charged with manslaughter after a body was discovered in the burned building late last month.
No proof man lied to brother about number of kittens born in litter, B.C. tribunal rules
A man was denied a $5,000 payout from his brother after a B.C. tribunal dismissed his claim disputing how many kittens were born in a litter.
Bodies recovered in Mexico likely 2 Australians, 1 American who went missing: officials
Three bodies recovered in an area of Baja California are likely to be those of the two Australians and an American who went missing last weekend during a camping and surfing trip, the state prosecutor’s office said Saturday.
BREAKING London Drugs begins 'gradual reopening' on 7th day after cyberattack
Almost a week after all London Drugs stores across Western Canada abruptly closed amid a cyberattack, they began a "gradual reopening" on Saturday.
Quebec police hand out hundreds of tickets to Hells Angels and other bikers before 'first run' meeting
Quebec provincial police handed out hundreds of fines to Hells Angels members and other supporting motorcycle clubs who met for their 'first run' in a small town near Sherbrooke, Que.
Auston Matthews skates ahead of Game 7, status unclear with season on the line
Auston Matthews was back on the ice with his teammates Saturday.
Russia puts Ukrainian President Zelenskyy on its wanted list
Russia has put Ukrainian President Volodymyr Zelenskyy on its wanted list, Russian state media reported Saturday, citing the interior ministry’s database.
Snakes almost on a plane: U.S. TSA discovers a bag with small snakes in passenger's pants
According to an X post by the Transportation Security Administration, officers at the Miami International Airport found the small bag of snakes hidden in a passenger's trousers on April 26 at a checkpoint.