Windsor Eats is hoping you’ll 'Burger it Forward' this February
A campaign launched at the outset of February is aiming to relieve growing food insecurity by contributing proceeds from burger purchases at participating restaurants to food banks across the nation.
Only one local restaurant, Windsor Eats, is taking part in the campaign.
The restaurant at 400 Erie St. E. Has developed a new offering, “The Burger Verde,” which will be available only for the month of February.
“The name of it came from the use of our signature green sauce that we put on it that we absolutely loved and have been integrating as much as possible,” said Windsor Eats co-owner, Adriano Ciotoli.
For every featured burger purchase, Canada Beef will donate a meal to Food Banks Canada.
“We look to do some community good by raising funds for the food banks, locally in the communities provincially and right across the country,” said Joyce Parslow of Canada Beef. “We're also using this effort to help support local community restaurants.”
Provincial beef cattle farmer and rancher associations have also joined the campaign, making donations to regional food banks with either ground beef or cash donations.
“Ground beef is so important to them because it’s a really familiar food, people know how to cook it, know how to use it, young people love it. And it fits into so many cross-cultural cuisines too,” said Parslow.
That’s big news for places like the Unemployed Help Centre Food Bank.
“The cost of beef has gone up a lot. So we're always looking for ways to get donations just to meet our our demands,” said Ali Bazzi, of the Unemployed Help Centre Hub of Opportunities.
Bazzi says it’s not just prices that are climbing. The client base is also growing daily, Bazzi said, making it harder to provide nutritional ingredients in their baskets.
“So it's very hard to purchase the extra you know extra product for especially when we're talking about you know, beef and chicken,” he said.
The campaign — featuring 90 restaurants across Canada — runs throughout the month of February. The Burger it Forward website features product details, a map showing participating restaurants and contest details.
“There's a lot of people in need right now, especially with inflation rising as much as it is,” acknowledges Ciotoli.
“We thought this was a great way to be able to help people out and do good, while still giving people amazing food.”
CTVNews.ca Top Stories
Doctors ask Liberal government to reconsider capital gains tax change
The Canadian Medical Association is asking the federal government to reconsider its proposed changes to capital gains taxation, arguing it will affect doctors' retirement savings.
Keeping these exotic pets is 'cruel' and 'dangerous,' Canadian animal advocates say
Canadian pet owners are finding companionship beyond dogs and cats. Tigers, alligators, scorpions and tarantulas are among some of the exotic pets they are keeping in private homes, which pose risks to public safety and animal welfare, advocates say.
Prince William and wife Kate thank public for birthday messages for son Louis
Prince William and his wife Kate thanked the public for their messages which had been sent to mark the sixth birthday of their youngest son Louis on Tuesday.
She was the closest she'd ever been to meeting her biological father. Then life dealt her a blow
Anne Marie Cavner was the closest she'd ever been to meeting her biological father, but then life dealt her a blow. From an unexpected loss to a host of new relationships, a DNA test changed her life, and she doesn't regret a thing.
How quietly promised law changes in the 2024 federal budget could impact your day-to-day life
The 2024 federal budget released last week includes numerous big spending promises that have garnered headlines. But, tucked into the 416-page document are also series of smaller items, such as promising to amend the law regarding infant formula and to force banks to label government rebates, that you may have missed.
Which foods have the most plastics? You may be surprised
'How much plastic will you have for dinner, sir? And you, ma'am?' While that may seem like a line from a satirical skit on Saturday Night Live, research is showing it's much too close to reality.
'Catch-and-kill' strategy to be a focus as testimony resumes in Trump hush money case
A veteran tabloid publisher was expected to return to the witness stand Tuesday in Donald Trump's historic hush money trial.
Quebec farmers have been protesting since December. Is anyone listening?
Upset about high interest rates, growing paperwork and heavy regulatory burdens, protesting farmers have become a familiar sight across Quebec since December.
South Korean sentenced to 14 months in jail for killing 76 cats
South Korean man has been sentenced to 14 months in prison for killing 76 cats in one of the country's most gruesome cases of animal cruelty in recent years.