Windsor distilled whisky gaining popularity in Sweden
J.P. Wiser’s 10 Year Old Whisky bottle (courtesy Enterprise Canada)
WINDSOR, ONT. -- Windsor made whisky is filling more drinking glasses in a Scandinavian country.
Executives with International Canadian Spirits say Swedes seem to have a taste for Canadian Whisky, and their Windsor made J.P. Wiser’s 10 Year Old Whisky is satisfying more palates.
Global Brand Ambassador, Dave Mitton says the brand has become the fastest growing Canadian Whisky in the largest Canadian Whisky market in the European Union.
“Our success in Sweden with J.P. Wiser’s 10 Year Old demonstrates that there are key markets in Europe where Canadian whisky is hugely popular and long-established brands have remained relatively unchallenged,” says Mitton.
Sales of Wiser’s has seen a 21 per cent sales increase over the past year in Sweden, and taken a four per cent share of the Whisky market in the Nordic Country.
Mitton says the strong sales shows potential growth in Europe is possible by maintaining key factors as pricing and distribution.
Wiser’s 10 Year Old is distilled at the historic Hiram Walker & Sons facility.