Local United Way receives more than $500K from Ford Windsor workers
Revenue was impacted by the pandemic, but United Way Windsor-Essex County CEO Lorraine Goddard senses a rebound.
“This is to me a real indicator that things are improving in the community,” she said after employees at the Ford Windsor site raised $500,907 through their annual workplace campaign.
“They’ve been fantastic partners looking at new and creative ways to be able to raise additional dollars to support the work that we do.”
Those workers are from Unifor Local 200, Local 240, Leadac Industrial Services and Penske Logistics Canada.
“Time and time again it boggles my mind how generous and, they just give of their hearts and I'm so proud of them,” said campaign co-captain Christina Grossi.
Reveals aren't what they used to be. There was a time when companies, like Ford, would be able to give over $2 million.
However, business has evolved and so has the way the way the United Way operates.
“United Way now is an impact organization. We actually have a strategy, Cradle to Career.” Goddard said. “We’re doing that through ProsperUs which is a collaborative of over 40 system leading partners across the community.”
The program is a 10-year vision to reduce childhood poverty with United Way being the backbone to funding the initiative. Goddard says some success has already been achieved through the program which will be shared with the community in the near future.
“It's astounding to me the number of children in our community or in Canada that go to school hungry every day and that just should not be,” she said.
The Cradle to Career Strategy begins with kids who are kindergarten ready and moves through elementary math and literacy achievement, high school graduation and post-secondary and career success. The goal of this campaign is to raise money to ensure kids have the tools they need to be successful.
“It's not about a thermometer that says get us to $10-million and we'll do what we can,” Goddard said.
Ford campaign donors, like Grossi, have had a chance to sit down and speak with the kids that are benefitting from their fundraising efforts.
“The parents, maybe a single mother who has to work and the kid will come home and take care his siblings now gets, there's a babysitter or they get tutoring or they get the help that they need so they can become successful.”
CTVNews.ca Top Stories
How quietly promised law changes in the 2024 federal budget could impact your day-to-day life
The 2024 federal budget released last week includes numerous big spending promises that have garnered headlines. But, tucked into the 416-page document are also series of smaller items, such as promising to amend the law regarding infant formula and to force banks to label government rebates, that you may have missed.
Which foods have the most plastics? You may be surprised
'How much plastic will you have for dinner, sir? And you, ma'am?' While that may seem like a line from a satirical skit on Saturday Night Live, research is showing it's much too close to reality.
opinion I've been a criminal attorney for decades. Here's what I think about the case against Trump
Joey Jackson, a criminal defence attorney and a legal analyst for CNN, outlines what he thinks about the criminal case against Donald Trump in the 'hush money trial.'
$3.8M home in B.C.'s Okanagan has steel shell for extra wildfire protection
A home in B.C.'s Okanagan that features a weathering steel shell designed to provide some protection against wildfires has been listed for sale at $3.8 million.
Diver pinned under water by an alligator figured he had choice. Lose his arm or lose his life
An alligator attacked a diver on April 15 as he surfaced from his dive, nearly out of air. His tank emptied with the gator's jaws crushing the arm he put up in defence.
Psychologist becomes first person in Peru to die by euthanasia after fighting in court for years
A Peruvian psychologist who suffered from an incurable disease that weakened her muscles and had her confined to her bed for several years, died by euthanasia, her lawyer said Monday, becoming the first person in the country to obtain the right to die with medical assistance.
Mystery surrounds giant custom Canucks jerseys worn by Lions Gate Bridge statues
The giant stone statues guarding the Lions Gate Bridge have been dressed in custom Vancouver Canucks jerseys as the NHL playoffs get underway.
Celebrity designer sentenced to 18 months in prison for smuggling crocodile handbags
A leading fashion designer whose accessories were used by celebrities from Britney Spears to the cast of the 'Sex and the City' TV series was sentenced Monday to 18 months in prison after pleading guilty in Miami federal court on charges of smuggling crocodile handbags from her native Colombia.
Wildfire leads to evacuation order issued for northeast Alberta community
An evacuation order was issued on Monday afternoon for homes in the area of Cold Lake First Nation.