Lambton students work alongside Detroit Tigers and Red Wings
Students in Sports and Recreation Management at Lambton College have been given the opportunity to work alongside the Detroit Tigers and Detroit Red Winds through their Fundraising and Sport Sponsorship course.
Through the program, students did Fundamental Sales Training with both organizations.
When training with the Tigers, students went to Detroit’s Comerica Park, getting hands-on experience in game day operations and learned more about the organization’s business operations.
From there, students were asked to use sale tactics to sell single-game tickets in the regular season.
“The Detroit Tigers are ecstatic to be working with the talented Sports and Recreation Management students at Lambton College for another year of our ticket sales partnership,” said Aaron Ryley, director of group sales for the Tigers.
He said the students sold more than 1,200 tickets for the 2023 to 2024 season.
“Lambton’s emphasis on experiential learning has resulted in a lot of talented students ready for job opportunities following their graduation,” added Ryley. “We look forward to growing this relationship next season.”
Currently, students are working with Dean Dickinson, director of ticket sales for Illitch Sports and Entertainment – Detroit Red Wings, learning about NHL ticket sales.
Students will also handle ticket sales for select games for the Red Wings’ upcoming season.
“We’re thrilled to work with the Sports and Recreation Management students at Lambton College on this project, to spread the excitement of Red Wings hockey and provide a unique opportunity for students to get behind-the-scenes, first-hand experience at selling for a professional sport organization,” said Dickinson.
Lambton College said real-world experience and exposure to global employers are a unique feature offered by Lambton’s Sports and Recreation Management program.
Students have also had the chance to work with the Toronto Blue Jays, Maple Leaf Sports and Entertainment and the Sarnia Sting.
“At Lambton College, we’re proud of our strong connections to industry, particularly the partnerships we’re able to form through our academic programs,” said Rob Kardas, president and CEO of Lambton College.
“Giving our students the opportunity to work directly with some of the biggest names in professional sports is a testament to our commitment to providing the real-world experiences that they need to prepare for successful careers.”
CTVNews.ca Top Stories
Auto theft probe leads to arrest of 59 suspects, recovery of more than 300 stolen vehicles: Toronto police
Toronto police say 59 suspects are facing a total of 300 charges in connection with an auto theft and re-vinning probe.
WATCH 'It's mind-boggling': Drought reveals U.S. town submerged in the 1940s
Hundreds of people are flocking to see a rare site in Pennsylvania: remnants of a historic town that is usually underwater.
Ont. woman posed as registered nurse in Simcoe County for 4 years: OPP
An Ontario woman is facing serious charges after police allege she pretended to be a registered nurse at several Simcoe County facilities, despite being unqualified.
Democrats Abroad Canada warns U.S. voters to take action ahead of possible Canada Post strike
Democrats Abroad Canada is warning Americans that a potential postal workers strike this weekend could affect the ability to vote in next week's election.
B.C. mayor's 'luxury' trip to Dubai climate conference was against ethics rules: commissioner
New Westminster Mayor Patrick Johnstone's all-expenses-paid trip to Dubai for a climate conference last December violated the city's Code of Conduct for Council Members and the Community Charter, the city's ethics commissioner has ruled.
Caught on camera: Edmonton police run over woman during welfare call
An Edmonton Police Service officer was caught on camera running over a woman with a marked cruiser last month.
Bradley Barton's sentence upheld by appeals court in 2011 death of Cindy Gladue
An appeal has been denied to extend the sentence of an Ontario trucker who killed a woman in his Edmonton hotel room in 2011.
Secret Service report offers new details on failures during Trump assassination attempt
A new Secret Service report into the July assassination attempt against former U.S. president Donald Trump said multiple staffers knew about clear line-of-sight risks but found them 'acceptable' and that farm equipment intended to obstruct the view from the nearby building where the gunman opened fire was never used.
Meet Decoy Ohtani, perhaps the most valuable pet of the World Series
The Dodgers' most valuable pet: Decoy Ohtani, dog of Shohei, has become a fixture of Dodgers — and dog — fandom.