TORONTO -- Don Cherry, Canada's most polarizing, flamboyant and opinionated hockey commentator, was fired Monday for calling immigrants ``you people'' in a television rant in which he said new immigrants are not honouring the country's fallen soldiers.

Rogers Sportsnet President Bart Yabsley announced the decision following discussions with the 85-year-old broadcaster.

``It has been decided it is the right time for him to immediately step down,'' Yabsley said in a statement. ``During the broadcast, he made divisive remarks that do not represent our values or what we stand for.''

Cherry derided immigrants by saying Saturday night, ``You people ... you love our way of life, you love our milk and honey, at least you can pay a couple bucks for a poppy or something like that. These guys paid for your way of life that you enjoy in Canada, these guys paid the biggest price.''

The tradition of wearing poppies in Canada honours the country's war dead on Remembrance Day, which was observed Monday.

Cherry has provided commentary following the first intermission of ``Hockey Night in Canada'' for more than three decades.

He said late Monday he would not be apologizing.

``I know what I said and I meant it. Still do. Everybody in Canada should wear a poppy to honour our fallen soldiers,'' Cherry told The Canadian Press.

Cherry denies he was singling out visible minorities.

``I did not say minorities, I did not say immigrants. If you watch 'Coach's Corner,' I did not say that. I said 'everybody.' And I said 'you people,''' Cherry said.

``Irish, Scotch, anybody that's newcomers to Canada, and they should wear a poppy to honour our dead from the past, whether they're Scotch or Irish or English, or where they come from.''

Cherry added he could have stayed on ``if I had turned into a tame robot who nobody would recognize.''

``I can't do that after 38 years,'' he said.

Known for his outlandish suits, Cherry often mangled the names of foreign-born players over the years and occasionally weighed in with thoughts on politics. He has been a part of the Hockey Night broadcast since 1980.

``Don is synonymous with hockey and has played an integral role in growing the game,'' Yabsley said. ``We would like to thank Don for his contributions to hockey and sports broadcasting in Canada.''

The National Hockey League said in a statement thatCherry's remarks were ``offensive and contrary to the values we believe in.''

Ron MacLean, the longtime co-host of ``Coach's Corner,'' apologized Sunday evening.

``Don Cherry made remarks that were hurtful, discriminatory, where flat-out wrong,'' MacLean said. ``I owe you an apology too. That's the big thing I want to emphasize. I sat there, I did not catch it. I did not respond.''

MacLean didn't object to Cherry's remarks Saturday and gave Cherry a thumbs-up during the broadcast.

In his remarks, Cherry complained that in downtown Toronto ``nobody wears a poppy'' and in small cities they do.

The Canadian Broadcasting Standards Council said it was so overloaded with complaints about the segment that it exceeded the organization's technical processing capacity.

Budweiser, the sponsor of Cherry's ``Coach's Corner,'' put out a statement condemning Cherry's comments.

``The comments made Saturday on Coach's Corner were clearly inappropriate and divisive, and in no way reflect Budweiser's views,'' says Todd Allen, vice-president of marketing for Labatt Breweries of Canada, which has Budweiser as one of its brands. ``As a sponsor of the broadcast, we immediately expressed our concerns and respect the decision which was made by Sportsnet today.''

Before beginning his life in front of the camera in 1980, Cherry was a rugged defenceman and career minor leaguer. He played all of one game in the NHL _ a playoff game with the Boston Bruins, with whom he won coach of the year honours in 1976.

In 1989, when asked about then-Winnipeg Jets assistant coach Alpo Suhonen, Cherry said his name sounded like ``dog food.''

Cherry was voted the seventh-greatest Canadian on The Canadian Broadcasting Corporation television project, The Greatest Canadian, in 2004. He finished ahead of Wayne Gretzky and Canada's first prime minister Sir John A. MacDonald.

That same year, Cherry was publicly reprimanded by the CBC and subjected to a seven-second tape delay when he said only ``Europeans and French guys'' wore visors.

In 2013 Cherrysaid he was against women reporters being allowed in NHL dressing rooms. Last year he asked his co-host McLean if he and his ``left-wing pinko friends'' could explain their concerns over rising global temperatures while Toronto was experiencing a cold snap.

Cherry's remarks on Saturday prompted Canadian Defence Minister Harjit Sajjan, who is Sikh, and Toronto Mayor John Tory to say Cherry's remarks were wrong. Tory said Cherry was ``way off base to question the devotion of newer Canadians.'' Bonnie Crombie, the mayor of Mississauga, the Toronto suburb where Cherry lives, called Cherry's remarks despicable.

The Royal Canadian Legion, which raises money through the sale of poppies, said Cherry's ``personal opinion was hurtful, divisive and in no way condoned by the Legion. We do remain appreciative of his passionate support for Veterans.''

``We know many new Canadians understand and welcome the tradition of the red poppy and will continue to educate all citizens about the significance of this powerful symbol,'' the statement said.