A 43-year-old Windsor man is dead following a horrific crash on the E.C. Row Expressway Friday night.

The single-vehicle accident happened around 8 p.m. near the Dougall Avenue ramp.

The victim was travelling eastbound in a pick-up truck when the vehicle hit the shoulder of the road, rolled and ejected the driver.

The man was thrown three meters from the truck.

The man was pronounced dead at the scene, alcohol was not a factor in the crash.

Police will release the name of the man once next of kin are notified.