With the Canadian men’s hockey team playing for gold against Sweden Sunday, many people would like to enjoy a cold one with the game.
But instead, they’ll have to stick to coffee.
It’s causing frustration among bar and restaurant owners and the Alcohol and Gaming Commission isn’t changing the rules.
"Do I believe in rules and regulations? I haven't believed in them since I was a little kid, but that's what gets you in trouble," says Dan Hogan, of The Dugout.
"We are still going to open up and serve breakfast. Still create that atmosphere, and at 11:01, whether we win or lose, we are going to be either celebrating or drowning our sorrows with an alcoholic beverage."
The AGCO is refusing to allow establishments to serve alcohol before 11 a.m.
"I don't think it's fair. People like to drink when they watch the Olympics. Unfortunately because it's in Russia, it starts early here at seven in the morning so just let people drink,” says Shanitra Wilson.
Frustrations have grown even more after it was announced the majority of bars and restaurants in Toronto will serve alcohol starting at 7 a.m. Toronto council can extend the serving hour if they deem an event significant.
Several provinces including B.C., Alberta and Saskatchewan are able to serve drinks early for the game.
A number of bars and restaurants in Windsor and Essex will be open at 7 a.m. for the start of the game.
