FCA hiring 1,200 workers for Windsor Assembly Plant, double previous expectations
Published Thursday, February 11, 2016 3:52PM EST
Last Updated Thursday, February 11, 2016 6:48PM EST
The president of Fiat Chrysler Automobiles Canada has revealed how many additional workers are being hired in Windsor to build its newest minivan.
Reid Bigland says they are adding 1,200 jobs at the Windsor Assembly Plant to build the Pacifica.
That's twice the number of new jobs the company originally said would be created at the plant, where the 2017 Chrysler Pacifica will be built.
Bigland made the announcement at the Canadian unveiling of the new van, and its hybrid variant, at the Canadian International Auto Show in Toronto on Thursday.
There are 33 Canadian unveilings happening today at the Metro Toronto Convention Centre.
The Pacifica was released to the world at NAIAS in January, by being dramatically driven onto a stage, but on Thursday it was a simpler unveiling.
Bigland says a $3.7-billion investment is mostly the Windsor Assembly Plant, but some was spent in R&D and on electrification. All of the money was spent in Canada.
He adds the company still hasn’t made any decisions about the future of the Grand Caravan, saying it’s here to stay for the time being.
Analyst Dennis Desrosiers says however FCA will have to fight the "soccer mom" label, which is motivating consumers to move to cross over vehicles instead.
The Canadian show is a good time to gauge the status of the industry here.
It’s no secret Canada has lost out on manufacturing investment over the last five years to the U.S. and Mexico.
Desrosiers says he applauds auto czar Ray Tanguay’s efforts to lure new Canadian manufacturing, but Desrosiers believes it’s unlikely to happen.
With files The Canadian Press