Ontario Provincial Police say distracted driving is the number one cause of death on roadways.

In a new report published by the OPP, 78 people died in distracted driving related collisions in 2013. That’s compared to 57 impaired driving deaths and 44 speed related deaths in the same year.

“When you consider the overall impact of these 78 fatalities last year and the 325 other distracted driving victims who have died since 2010, the number of people these irresponsible drivers have had a profound and devastating impact on is in the thousands,” said OPP Deputy Commissioner Brad Blair.

The report comes just a week after fines for distracted driving were increased. Starting on March 18, the current $155 fee will increase to $280.